Direct booking websites for vacation rentals.
Every booking through Airbnb or VRBO comes with fees for you and your guests. A direct booking website gives your returning guests, and anyone who searches your home's name, a place to book with you instead.
Free 5-minute video review. No obligation. Or see the common questions below.
What you get
A website built around your home and your best photos
A booking engine with online payments (add-on)
Calendar sync with Airbnb and VRBO, so you're never double-booked
Real guest reviews quoted on the page
A "meet your host" section that builds trust
A local guide page with things to do nearby
"Book direct next time" guest kit: QR card, returning-guest code and past-guest email
SEO built around your home's name, neighborhood and nearby attractions
Vacation rental structured data for Google
Instagram and Facebook links
Fast, secure hosting with SSL
A monthly scorecard of visitors and booking clicks (Care plans)
Who this is for
Owners who already get repeat guests or direct inquiries, rent weekly, or manage a few homes. If every guest finds you through Airbnb today, a website alone won't change that overnight, and we'll tell you so in your free review. Paired with the guest kit, it turns the guests you already have into direct bookings.
Simple, upfront pricing
One price to build your website. Then one monthly plan that keeps it fast, secure and improving, starting the day your site goes live.
One-time
Website build
$3,500
- Custom design, up to 7 pages
- All copy written with you
- Real guest reviews and a meet-your-host section
- "Book direct next time" guest kit
- SEO and vacation rental structured data set up at launch
- Booking engine setup: about $500 add-on (you pay the software's own fee)
- 2 rounds of changes on a live preview
- Domain connected, Google set up, launch walkthrough
Monthly plan
Care
$199/month
- Fast, secure hosting with SSL, kept up to date
- Small changes you ask for, done within 2 business days (up to 1 hour a month)
- Your site and Google listing kept healthy, with problems fixed before they cost you leads
- Send us job photos and we add them to your site
- A one-page monthly scorecard: calls, leads, bookings and visitors
- Month to month
Best for growth
Care + Growth
$499/month
- Everything in Care
- 1 local guide blog post a month
- 4 Facebook or Instagram posts a month
- A seasonal email to your past guests
- A plain-English monthly report: what we did and what's next
- 6-month minimum, then month to month
Founding client offer: the first 3 clients get their website build for $2,500 (normally $3,500) in exchange for an honest review and permission to share the results.
50% to start, 50% once you approve the site. Your site goes live within 30 days of receiving your content, or your first month of Care is free. Need more pages or something custom? You'll get a clear, fixed quote before any work starts.
How it works
1
Free video review.
A 5-minute look at your listing, your current site (if any) and how guests find you.
2
Plan and content.
Your page list, your copy and your photos, agreed before design starts.
3
Design and build.
A live preview with 2 rounds of changes.
4
Launch and handoff.
Domain connected, Google set up, and a walkthrough of your new site.
How the Book Direct system works
It's the same setup behind Our Place in Park City, a 3-bedroom Park City, Utah rental site with SEO built around the home, the neighborhood and nearby ski resorts. View the site.
Your own website.
A site that shows off your home and shows up when guests search its name and area.
A booking engine.
Guests pick dates and pay online, and your calendar stays in sync with Airbnb and VRBO.
A guest kit.
A QR card in the home and a returning-guest code, so guests book direct next time.
Tracking you can see.
A monthly scorecard of visitors, booking requests and clicks to your listings.
What we need from you
Your best photos at full size (at least 2,000 pixels wide, sent by Google Drive, Dropbox or AirDrop, never by text), your listing links, your house rules, and about an hour for a kickoff call.
Vacation rental website questions
Will I have to leave Airbnb or VRBO?
No. Keep your listings. The booking engine syncs calendars both ways, so the website adds bookings without double-booking.Which booking software do you use?
It depends on your setup and budget. Options range from about $9 to $40 or more a month (for example RentalCal, Beds24 or OwnerRez). We set it up; you pay the software's fee directly.Can my rental have a Google Business Profile?
No. Google doesn't allow Business Profiles for vacation rentals, so we focus on search around your home's name and area, plus Instagram and Facebook.What about lodging taxes?
Rules depend on your state and town. Most booking software can add taxes to each booking. Check the rates with your accountant or local tax office.How long does it take?
Usually 2 to 4 weeks. Your site goes live within 30 days of receiving your content, or your first month of Care is free.How does payment work?
50% to start and 50% once you've approved the site, before it goes live. Your monthly plan starts on launch day.Who owns the website?
Your domain, words, photos and logo are yours. Your site runs on our professional website platform while we host it. If you ever move on, we'll hand over all of your content.